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 | Acesso ao texto completo restrito à biblioteca da Embrapa Gado de Leite. Para informações adicionais entre em contato com cnpgl.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Gado de Leite. |
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Data corrente: |
20/08/2021 |
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Data da última atualização: |
21/08/2021 |
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Tipo da produção científica: |
Nota Técnica/Nota Científica |
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Autoria: |
SIQUEIRA, K. B.; PINHO, M. C. de; BORGES, C. A. V.; GAMA, M. A. S. da. |
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Afiliação: |
KENNYA BEATRIZ SIQUEIRA, CNPGL; MARIELLI CRISTINA DE PINHO, Universidade Federal de Juiz de Fora; CRISTIANO AMANCIO VIEIRA BORGES, CNPGL; MARCO ANTONIO SUNDFELD DA GAMA, CNPGL. |
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Título: |
Determinants of consumer behaviour when choosing between whole and skimmed UHT milk. |
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Ano de publicação: |
2020 |
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Fonte/Imprenta: |
Serbian Journal of Management, v. 15, n. 1, p. 175-180, 2020. |
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DOI: |
https://doi.org/10.5937/sjm15-17051 |
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Idioma: |
Inglês |
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Notas: |
Short communication. |
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Conteúdo: |
Large amounts of UHT milk are consumed in Brazil, but little is known about the factors affecting the consumer?s decision to choose between whole and skimmed UHT milk. Since consumers represent one of the main market drivers, it is important to identify the factors influencing their behavioral patterns. A structured questionnaire was applied to 248 people in Juiz de Fora, Brazil. A binary logistic regression model was used to analyze the probability of buying whole or skimmed UHT milk. Results indicated that income, age, and number of family members in a residence are the major determinants of consumer behaviour when choosing between whole and skimmed milk. Higher income, older people, and smaller number of residents were associated with an increased consumption of skimmed milk. These results could be useful to orientate local dairy market campaigns and logistic distribution of products according to consumer preferences. |
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Thesagro: |
Consumo; Gordura Láctea; Laticínio; Leite Desnatado; Leite Integral; Preferência Alimentar. |
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Thesaurus Nal: |
Consumer preferences; Dairy consumption; Dairy products; Milk fat. |
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Categoria do assunto: |
L Ciência Animal e Produtos de Origem Animal |
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Marc: |
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001 2133779
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024 7 $ahttps://doi.org/10.5937/sjm15-17051$2DOI
100 1 $aSIQUEIRA, K. B.
245 $aDeterminants of consumer behaviour when choosing between whole and skimmed UHT milk.$h[electronic resource]
260 $c2020
500 $aShort communication.
520 $aLarge amounts of UHT milk are consumed in Brazil, but little is known about the factors affecting the consumer?s decision to choose between whole and skimmed UHT milk. Since consumers represent one of the main market drivers, it is important to identify the factors influencing their behavioral patterns. A structured questionnaire was applied to 248 people in Juiz de Fora, Brazil. A binary logistic regression model was used to analyze the probability of buying whole or skimmed UHT milk. Results indicated that income, age, and number of family members in a residence are the major determinants of consumer behaviour when choosing between whole and skimmed milk. Higher income, older people, and smaller number of residents were associated with an increased consumption of skimmed milk. These results could be useful to orientate local dairy market campaigns and logistic distribution of products according to consumer preferences.
650 $aConsumer preferences
650 $aDairy consumption
650 $aDairy products
650 $aMilk fat
650 $aConsumo
650 $aGordura Láctea
650 $aLaticínio
650 $aLeite Desnatado
650 $aLeite Integral
650 $aPreferência Alimentar
700 1 $aPINHO, M. C. de
700 1 $aBORGES, C. A. V.
700 1 $aGAMA, M. A. S. da
773 $tSerbian Journal of Management$gv. 15, n. 1, p. 175-180, 2020.
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